The Glades Shopping Centre has scooped two of the top industry prizes after being awarded the most prestigious Golden Apple, and a Purple Apple for Best Event at the Revo Purple Apple Marketing Awards.
The Bromley centre was recognised for its one-of-a-kind ‘Head, Shoulders, Knees and Toes: A Journey Through the Human Body’ event, which was hosted during the 2018 summer holidays, with the showstopping activity being in celebration of the NHS’ 70th anniversary.
Held in partnership with National Geographic Kids, an imprint of global book publisher Harper Collins, the month-long, children focussed, learning initiative was named as the industry’s best event. Following this incredible achievement, the centre went on to claim the Golden Apple gong, awarded to the highest scoring retail entry.
Over a four-week period, the inspiring experience engaged with more than 4,300 children, from school years 1 to 6, across the borough. It tasked the budding junior doctors with a special operation, which took them on a journey through the human body.
Mark Haynes, Director of The Glades said: “This event created such a buzz among the local community and the whole team is absolutely delighted and honoured to have been recognised with not just a Purple Apple but the much sought-after Golden Apple.
“This was another UK first for us and Heads, Shoulders, Knees and Toes gave us a real opportunity to reach out to the local children during their six-week holiday. The uptake was phenomenal and provided something not only memorable, but also educational, for all those that attended and turned out to be a great success.
“To be given this incredible recognition really does acknowledge all the hard work that each member of the team put into it, as well as the fantastic impact it had on those who visited.”
The Revo Purple Apple Marketing Awards recognises and rewards effective retail destination marketing within the UK retail property sector, acknowledging high standards, effectiveness and value for money in the progress digital marketing age.